Choosing your digital signage display 

What is a digital signage display ? 

A digital signage display is a professional screen designed to broadcast visual content in an automated, smooth, and impactful way as part of a digital signage strategy. Unlike a standard television, it is built for intensive use: extended operation 7 days a week, high brightness to remain readable in all conditions, and formats adapted to demanding environments such as shop windows, reception areas, or points of sale. 

Differences from a standard TV 

It’s common to mistake a professional digital signage display for a standard television, but their uses and technical specifications are very different. While a TV is designed for occasional domestic use, a digital signage display meets much higher demands, especially in professional settings. 

First of all, a digital display offers higher brightness often exceeding 500 cd/m² ensuring perfect readability even in bright environments such as shop windows exposed to sunlight. It is also built for continuous operation (up to 24/7) without overheating or loss of performance. 

Another major difference is lifespan. A digital signage display is designed to last between 30,000 and 50,000 hours, compared to around 10,000 to 20,000 hours for a standard TV. It also features professional connectivity, making it easier to integrate with remotely managed digital signage systems. 

Finally, Kimex digital displays can be installed in either portrait or landscape mode, unlike a standard TV which is more limited. This flexibility is essential for customized display projects, especially in retail, corporate environments, or public spaces. 

How to choose your digital signage display ? 

The choice of a digital signage display directly depends on its intended use and the environment in which it will be installed. To ensure effective and long-lasting display, several technical criteria must be considered. 

  1. Brightness
    This is one of the most important factors. For indoor use, a brightness level of 350 to 500 cd/m² is generally sufficient. For shop windows or outdoor settings, models with 1000 to 3000 cd/m² should be preferred to guarantee perfect visibility even in broad daylight.

  2. Connectivity
    A digital signage display should have HDMI, USB ports, and sometimes RJ45 for network management. Some models also feature WiFi or run on Android operating systems, allowing for autonomous content playback or remote management via CMS software.

  3. Indoor or outdoor use
    For indoor use, slim-framed, stylish screens that are easy to mount on walls or integrate into totems are preferred. For outdoor use, displays must be waterproof (IP65 or higher), resistant to extreme temperatures, and often equipped with anti-reflective glass.

At Kimex, we offer a wide range of displays suited to every environment, combining performance, durability, and ease of integration.


How to set up a digital signage display with a media player ? 

To fully leverage a digital signage display, it must be connected to a media player that allows content to be broadcast and managed. This player can be built into the screen or external, in the form of a box or mini-PC. Here are the key steps for optimal setup : 

  1. Physical connection
    Connect the player to the screen using an HDMI or DisplayPort cable, depending on the available ports. Also ensure the player is powered and connected to the network via Ethernet or WiFi if needed.

  2. Network configuration
    Once powered on, access the player’s interface. Configure network settings (IP, WiFi, DNS if required) to enable synchronization with a remote management platform.

  3. Linking to the CMS
    Pair the player with compatible digital signage software (CMS). This allows you to schedule, plan, and send content (videos, images, text) remotely from a simple web browser.

  4. Testing and commissioning
    Run an initial test display campaign to check content quality, smooth playback, and connection stability. Adjust brightness, contrast, or operating hours as needed.

At Kimex, we offer high-performance players compatible with professional CMS solutions for centralized, simple, and scalable management of your digital signage displays.

Discover our digital signage displays here !


Choosing your digital signage display 

What is a digital signage display ? 

A digital signage display is a professional screen designed to broadcast visual content in an automated, smooth, and impactful way as part of a digital signage strategy. Unlike a standard television, it is built for intensive use: extended operation 7 days a week, high brightness to remain readable in all conditions, and formats adapted to demanding environments such as shop windows, reception areas, or points of sale. 

Differences from a standard TV 

It’s common to mistake a professional digital signage display for a standard television, but their uses and technical specifications are very different. While a TV is designed for occasional domestic use, a digital signage display meets much higher demands, especially in professional settings. 

First of all, a digital display offers higher brightness often exceeding 500 cd/m² ensuring perfect readability even in bright environments such as shop windows exposed to sunlight. It is also built for continuous operation (up to 24/7) without overheating or loss of performance. 

Another major difference is lifespan. A digital signage display is designed to last between 30,000 and 50,000 hours, compared to around 10,000 to 20,000 hours for a standard TV. It also features professional connectivity, making it easier to integrate with remotely managed digital signage systems. 

Finally, Kimex digital displays can be installed in either portrait or landscape mode, unlike a standard TV which is more limited. This flexibility is essential for customized display projects, especially in retail, corporate environments, or public spaces. 

How to choose your digital signage display ? 

The choice of a digital signage display directly depends on its intended use and the environment in which it will be installed. To ensure effective and long-lasting display, several technical criteria must be considered. 

  1. Brightness
    This is one of the most important factors. For indoor use, a brightness level of 350 to 500 cd/m² is generally sufficient. For shop windows or outdoor settings, models with 1000 to 3000 cd/m² should be preferred to guarantee perfect visibility even in broad daylight.

  2. Connectivity
    A digital signage display should have HDMI, USB ports, and sometimes RJ45 for network management. Some models also feature WiFi or run on Android operating systems, allowing for autonomous content playback or remote management via CMS software.

  3. Indoor or outdoor use
    For indoor use, slim-framed, stylish screens that are easy to mount on walls or integrate into totems are preferred. For outdoor use, displays must be waterproof (IP65 or higher), resistant to extreme temperatures, and often equipped with anti-reflective glass.

At Kimex, we offer a wide range of displays suited to every environment, combining performance, durability, and ease of integration.


How to set up a digital signage display with a media player ? 

To fully leverage a digital signage display, it must be connected to a media player that allows content to be broadcast and managed. This player can be built into the screen or external, in the form of a box or mini-PC. Here are the key steps for optimal setup : 

  1. Physical connection
    Connect the player to the screen using an HDMI or DisplayPort cable, depending on the available ports. Also ensure the player is powered and connected to the network via Ethernet or WiFi if needed.

  2. Network configuration
    Once powered on, access the player’s interface. Configure network settings (IP, WiFi, DNS if required) to enable synchronization with a remote management platform.

  3. Linking to the CMS
    Pair the player with compatible digital signage software (CMS). This allows you to schedule, plan, and send content (videos, images, text) remotely from a simple web browser.

  4. Testing and commissioning
    Run an initial test display campaign to check content quality, smooth playback, and connection stability. Adjust brightness, contrast, or operating hours as needed.

At Kimex, we offer high-performance players compatible with professional CMS solutions for centralized, simple, and scalable management of your digital signage displays.

Discover our digital signage displays here !