Digital Signage: Trends for 2026

At Kimex, we’re witnessing a profound transformation in the role of digital signage within the retail sector.
What was once a simple visual support is now evolving into a strategic, immersive, and interactive medium—capable of redefining the customer experience. Below are the key trends driving this revolution.

🎬 Premium content to capture attention

Screens no longer just display visuals: they tell stories. In 2025, live streaming will become a key format:
  • Live broadcasts of events, launches or interactive demonstrations.
  • Immersive technologies such as glasses-free 3D or contextual visual effects to enhance products.
  • Collaborations like Inoxtag x Celio show that retail is betting on experiences worthy of Netflix productions.
Manufacturers such as Samsung Display, LG Electronics and Sony are investing in high-definition screens to meet this quality requirement.

📊 Intelligent exploitation of data

Digital signage is becoming a marketing management tool:
  • Content adapts in real time according to visitor profiles, the weather or the time.
  • Sensors analyze attention and engagement to refine campaigns.
  • Solutions like those from Cenareo or Quividi allow you to manage screens with data-driven logic.

🤖 Artificial intelligence at the heart of the experience

AI is transforming the way content is created and delivered:
  • Automatic generation of personalized visuals and texts.
  • Voice or gesture interaction with screens for a smooth and intuitive experience.
  • Predictive maintenance of equipment to avoid breakdowns.
Leaders like Google DeepMind and OpenAI are developing technologies specific to digital signage, opening the way to uses that have yet to be explored.

💰 Innovative economic models

Screens become revenue generators:
  • Advertising space rental to third-party brands.
  • Premium content accessible via subscription.
  • Direct purchase via QR codes or integrated payment interfaces.
JCDecaux and Zara are already experimenting with these models, transforming screens into fully-fledged points of sale.

🎮 The influence of gaming and entertainment

Retail is drawing inspiration from video game concepts to create engagement:
  • Interactive on-screen games to energize points of sale.
  • Augmented reality and virtual worlds to immerse customers in the brand's universe.
Epic Games and Niantic are collaborating with brands to integrate these experiences into physical customer journeys.


At Kimex, we believe that digital signage is much more than a screen: it's a vehicle for emotion, performance, and transformation. And that's just the beginning!

Digital Signage: Trends for 2026

At Kimex, we’re witnessing a profound transformation in the role of digital signage within the retail sector.
What was once a simple visual support is now evolving into a strategic, immersive, and interactive medium—capable of redefining the customer experience. Below are the key trends driving this revolution.

🎬 Premium content to capture attention

Screens no longer just display visuals: they tell stories. In 2025, live streaming will become a key format:
  • Live broadcasts of events, launches or interactive demonstrations.
  • Immersive technologies such as glasses-free 3D or contextual visual effects to enhance products.
  • Collaborations like Inoxtag x Celio show that retail is betting on experiences worthy of Netflix productions.
Manufacturers such as Samsung Display, LG Electronics and Sony are investing in high-definition screens to meet this quality requirement.

📊 Intelligent exploitation of data

Digital signage is becoming a marketing management tool:
  • Content adapts in real time according to visitor profiles, the weather or the time.
  • Sensors analyze attention and engagement to refine campaigns.
  • Solutions like those from Cenareo or Quividi allow you to manage screens with data-driven logic.

🤖 Artificial intelligence at the heart of the experience

AI is transforming the way content is created and delivered:
  • Automatic generation of personalized visuals and texts.
  • Voice or gesture interaction with screens for a smooth and intuitive experience.
  • Predictive maintenance of equipment to avoid breakdowns.
Leaders like Google DeepMind and OpenAI are developing technologies specific to digital signage, opening the way to uses that have yet to be explored.

💰 Innovative economic models

Screens become revenue generators:
  • Advertising space rental to third-party brands.
  • Premium content accessible via subscription.
  • Direct purchase via QR codes or integrated payment interfaces.
JCDecaux and Zara are already experimenting with these models, transforming screens into fully-fledged points of sale.

🎮 The influence of gaming and entertainment

Retail is drawing inspiration from video game concepts to create engagement:
  • Interactive on-screen games to energize points of sale.
  • Augmented reality and virtual worlds to immerse customers in the brand's universe.
Epic Games and Niantic are collaborating with brands to integrate these experiences into physical customer journeys.


At Kimex, we believe that digital signage is much more than a screen: it's a vehicle for emotion, performance, and transformation. And that's just the beginning!